OVERVIEW
A rich lather shampoo that thoroughly cleanses and fights frizz. Powered by our patented Healthy Hair Molecule (OFPMA), which is the biggest breakthrough in anti-frizz technology in over 30 years. Our Healthy Hair Molecule:
- weightlessly blocks humidity 70% better than silicones and oils
- keeps hair cleaner, longer allowing you to wash your hair less often
For all hair types. Sulfate-free, silicone-free and oil-free. Safe and formulated for color and chemically treated hair.
OVERVIEW
A moisture balancing conditioner for dry, damaged hair that when used as part of the Restore regimen, helps hair behave like it was never damaged at all after just 1 use. Contains our Restorative Shield which leverages our patented Healthy Hair Molecule (OFPMA) to:
- condition while helping restore moisture levels to that of healthy, undamaged hair
- instantly restore damaged hair cuticles so they act like new
- repel dirt and oil so you can wash and style less often for a healthier hair care routine
For dry, damaged hair. Sulfate-free, silicone free, oil-free. Safe for color and chemically treated hair.
USAGE
Start with Restore Shampoo. Apply Restore Conditioner to clean, wet hair, focusing on midshaft to ends. Spread evenly throughout hair. Rinse. Follow with Restore Stylers.
OVERVIEW
A dry shampoo that cleans beyond ordinary dry shampoos. It’s powered by a Triple-Action Cleaning Technology that makes your hair look, feel and smell clean.
- Absorbs and removes oil, sweat and odor
- Works on all hair colors because it leaves virtually no visible residue or powdery build-up behind
- Time-released fragrance delivers a light, clean scent throughout the day
Application tip: See a little white residue? No worries, that's the cleaning in action as the oil and sweat are absorbed by the dry shampoo. Just wait 30 seconds and brush gently to remove.
For all hair types. All Living Proof products are sulfate-free, silicone-free and oil-free. Safe and formulated for color and chemically treated hair.
USAGE
Shake well. Hold canister 6 to 10 inches away from dry hair, then apply Dry Shampoo section by section in a sweeping motion to dirty or oily areas. Wait 30 seconds for powders to activate and cleanse, then remove them by massaging your hair with your fingers, or brushing your hair. Apply more if needed (just make sure to shake the can again).
Tip: See a little white residue? No worries, that's the cleaning in action as the oil and sweat are absorbed by the dry shampoo. Just wait 30 seconds and brush gently to remove.
OVERVIEW
A revolutionary weightlessly nourishing conditioner that lets you condition your way to beautiful, healthy hair, powered by our patented Healthy Hair Molecule (OFPMA), which:
- delivers the five benefits for a perfect hair day - smoothness, volume, conditioning, strength and polish
- helps you wash your hair less often
- improves hair health instantly and gets better over time
For all hair types. Sulfate-free, silicone-free and oil-free. Safe and formulated for color and chemically treated hair.
USAGE
After using PhD Shampoo, apply PhD Conditioner to clean, wet hair. Spread evenly throughout hair. Rinse. Style with PhD 5-in-1 Styling Treatment.
OVERVIEW
A lightweight conditioner that softens and shines while helping fine, flat hair to look, feel and behave like naturally full, thick hair. Powered by lightweight conditioning agents and our patented Healthy Hair Molecule (OFPMA) which:
- provides superior detangling and breakage fighting without leaving hair feeling heavy
- essential step to keep fine hair healthy without compromising fullness
- repels dirt and oil to keep hair cleaner, longer
For fine hair. Sulfate-free, silicone free, oil-free. Safe for color and chemically treated hair.
USAGE
After shampooing (we recommend Full Shampoo), apply Full Conditioner to clean, wet hair, focusing on midshaft to ends. Spread evenly throughout hair. Rinse.
OVERVIEW
For volume that lasts 5X longer. A lightweight cream that adds thickness to each strand to help fine, flat hair to look, feel and behave like naturally full, thick hair. Powered by our patented Volumizing Molecule (PBAE) which:
- deposits flexible, micropattern of thickening dots on each strand
- creates touchable, thickness and volume that lasts all day
For fine hair. Sulfate-free, silicone free, oil-free. Safe for color and chemically treated hair.
USAGE
Apply a pea sized amount of Full Cream to clean, damp hair, starting just beyond the roots to ends. Less is more when using Full Cream so start small and build. Blow dry to activate, using a round brush to create even more volume.
Tips + tricks
- For a textured look, finish with Amp on dry hair from mid shafts to ends
OVERVIEW
A lightweight conditioner that detangles, conditions and fights frizz. Powered by our patented Healthy Hair Molecule (OFPMA), which is the biggest breakthrough in anti-frizz technology in over 30 years. Our Healthy Hair Molecule:
- weightlessly blocks humidity 70% better than silicones and oils
- keeps hair cleaner, longer allowing you to condition your hair less often
For all hair types. Sulfate-free, silicone-free and oil-free. Safe and formulated for color and chemically treated hair.
OVERVIEW
A nourishing leave-in cream that detangles and provides an extra boost of conditioning for frizz prone hair. Powered by our patented Healthy Hair Molecule (OFPMA), which is the biggest breakthrough in anti-frizz technology in over 30 years. Our Healthy Hair Molecule:
- weightlessly blocks humidity 70% better than silicones and oils
- nourishes and provides optimum moisture levels
For all hair types. Sulfate-free, silicone-free and oil-free. Safe for color and chemically treated hair.
USAGE
Apply No Frizz Leave In Conditioner to damp hair, focusing on ends or dry areas. If desired, apply to dry hair in moderation to tame ends and fly aways. For best results, follow with No Frizz Nourishing Styling Cream or No Frizz Weightless Styling Spray.
OVERVIEW
A weightless styling spray that eliminates frizz by blocking humidity and smooths each strand without weighing hair down for frizz-free, smooth hair with natural body. Powered by our patented Healthy Hair Molecule (OFPMA), which is the biggest breakthrough in anti-frizz technology in over 30 years. Our Healthy Hair Molecule:
- weightlessly blocks humidity 70% better than silicones and oils
- smooths without build up
- keeps hair cleaner, longer
Good for fine or thin frizzy hair. Sulfate-free, silicone-free and oil-free. Safe and formulated for color and chemically treated hair
USAGE
On clean, damp hair, apply No Frizz Weightless Styling Spray generously from roots to ends. Comb through. For best results, style with heat. To use as a finisher, lightly mist onto your finished style
Tips + tricks
- For curly hair, use with Flex Shaping Hairspray or Amp Instant Texture Volumizer for hold and definition
- Blow dry with a flat brush for a smooth style
OVERVIEW
A deeply nourishing styling cream that eliminates frizz by blocking humidity and smooths the hair strand leaving hair tamed and shiny, yet never heavy or greasy. Powered by our patented Healthy Hair Molecule (OFPMA), which is the biggest breakthrough in anti-frizz technology in over 30 years. Our Healthy Hair Molecule:
weightlessly blocks humidity 70% better than silicones and oils nourishes and provides optimum moisture levels keeps hair cleaner, longer
Good for thick or coarse frizzy hair. Sulfate-free, silicone-free and oil-free. Safe and formulated for color and chemically treated hair.
USAGE
On clean, damp hair, apply No Frizz Nourishing Cream generously from roots to ends. Comb through. For best results, style with heat.
Tips + tricks
- For curly hair, use with Flex Shaping Hairspray or Amp Instant Texture Volumizer for hold and definition
- Blow dry with a flat brush for a smooth style
OVERVIEW
A gentle shampoo for dry, damaged hair that when used as part of the Restore regimen, helps hair behave like it was never damaged at all after just 1 use. Contains our Restorative Shield which leverages our patented Healthy Hair Molecule (OFPMA) to:
- cleanse while helping restore moisture levels to that of healthy, undamaged hair
- instantly restore damaged hair cuticles so they act like new
- repel dirt and oil so you can shampoo & style less often for a healthier hair care routine
For dry, damaged hair. Sulfate-free, silicone free, oil-free. Safe for color and chemically treated hair.
OVERVIEW
A powerful, deep, weightless conditioning treatment for dry, damaged hair that instantly heals and strengthens hair while adding softness and shine. Contains our Restorative Shield which leverages our patented Healthy Hair Molecule (OFPMA) to:
- reduce damage by 95%
- restore moisture levels to that of healthy, undamaged hair and protect from future damage
For dry, damaged hair, including fine hair. Sulfate-free, silicone free, oil-free. Safe for color and chemically treated hair
OVERVIEW
An instant transformer that corrects and treats hair before, during and after styling. Powered by our Restorative Shield which features our patented Healthy Hair Molecule (OFPMA) to:
- prevent 93% of new split ends
- make hair 15x stronger after just 1 use
- smooth and correct damaged hair cuticles so they act like new
For all hair types. Sulfate-free, silicone free, oil-free. Safe for color and chemically treated hair.
USAGE
Apply a dime-sized amount to damp hair, focusing on ends. Follow with styling products. Style as usual.
Apply to dry hair in moderation for additional smoothing.
OVERVIEW
Style and treat in one genius solution. For the first time ever, our scientist combined our award winning, patented Healthy Hair Molecule (OFPMA) and our Volumizing Molecule (PBAE). PhD 5-in-1 Styling Treatment:
- delivers the five benefits for a perfect hair day in one easy step- smoothness, volume, conditioning, strength and polish
- styles and treats without compromising one for the other
- keeps your style cleaner, longer
- reduces breakage by 78%, making hair 4.5x stronger
For all hair types. All Living Proof products are sulfate-free, silicone-free and oil-free. Safe and formulated for color and chemically treated hair.
USAGE
On clean, damp hair, evenly distribute PhD styler from roots to ends. Comb through. For best results, blow dry.
Tips + tricks:
- To enhance body and volume, use a round brush when blow drying
- To create a smooth, polished style, use a flat brush when blow drying
- When air drying, use slightly less product
- For added volume, use with Full Root Lifting Spray or Full Thickening Mousse
- For extra conditioning and smoothing, pair with No Frizz Leave-In Conditioner
OVERVIEW
A gentle, yet thoroughly cleansing shampoo that transforms fine, flat hair to look, feel and behave like naturally full, thick hair. Powered by our sulfate-free surfactant system and our patented Healthy Hair Molecule (OFPMA) which:
- removes residue for natural fullness and body
- repels dirt and oil to keep hair cleaner longer
- prepares hair for maximum fullness
For fine hair. Sulfate-free, silicone free, oil-free. Safe for color and chemically treated hair.
USAGE
Apply Full Shampoo to wet hair. Massage into a rich lather, focusing on the roots. Rinse. Follow with Full Conditioner.
OVERVIEW
For volume that lasts 5X longer. An ultra, lightweight mousse that provides flexible volume to help fine, flat hair to look, feel and behave like naturally full, thick hair. Powered by our patented Volumizing Molecule (PBAE) that:
- deposits a flexible, micropattern of thickening dots on each strand
- provides volume that lasts all day without collapsing or becoming stiff
- Light hold
For fine hair. Sulfate-free, silicone free, oil-free. Safe for color and chemically treated hair.
USAGE
Shake can well. Hold can upright to dispense and egg sized amount. Do not hold can upside down when dispensing. Apply to damp hair from roots to ends. Comb through and blow dry to activate.
Tips + tricks
- Use a round brush to create volume when blow drying
- Air dry for a more tousled, natural look
OVERVIEW
Curl Defining Styling Cream has extra conditioning and light hold to define and control curls with a stronger curl pattern. Our Extended Curl Memory technology combines with long-wear, flexible resins to give you weatherproof curls that stay beautiful, defined and frizz free, longer.
- Extra conditioning
- Light hold
- Blocks humidity that causes frizz
- Creates smooth, long lasting touchable curls
- Perfect for naturally curly or coily hair
- For extra hold, use with our Curl Enhancing Styling Mousse
- For extra conditioning, use with our No Frizz Leave In Conditioner
- Silicone free and color safe
When the complete Curl line is used together, curls are beautiful, defined, and frizz-free – and they stay that way 2x longer.
OVERVIEW
Curl Enhancing Styling Mousse shapes and defines natural waves and curls that need a boost. Extended Curl Memory technology combines with contracting resins to give you touchable, enhanced curls that stay beautiful and frizz free, longer.
- Extra hold
- Light conditioning
- Provides frizz and humidity protection
- Creates flexible, long lasting touchable curls
- Perfect for naturally wavy or curly hair
- For extra conditioning, use with our Curl Defining Styling Cream or No Frizz Leave In Conditioner
- Silicone free and color safe
When the complete Curl line is used together, curls are beautiful, defined, and frizz-free – and they stay that way 2x longer.
USAGE
General usage for Curl Enhancing Styling Mousse
- Shake can well before each application
- Apply to WET hair, evenly distributing from roots to ends, to get enhanced, touchable waves & curls
- Apply to damp hair if you want to feel the hold
- Start with an egg-size amount. Add more as needed
- The amount you use will vary based on your hair’s density, length, and porosity
- For best results, let hair air dry or heat style using a diffuser
Tips:
- Apply Curl Leave-In Conditioner first if your hair is dry and parched
- When cocktailing Curl Mousse with either Curl Cream or Curl Leave-In, using more Mousse will result in an end style with more hold; using more Cream or Leave-In will result in an end style with more conditioning
- Touch & break up your waves/curls after air drying to release body & volume
- If your hair is frizz prone, don’t touch or disrupt your curls until they’re completely dry
- To reactivate your curls, apply No Frizz Weightless Spray to dry hair. This will reactivate the Mousse’s hold and conditioning levels. Or, mix more Curl Mousse with water in your hand, then apply to dry hair to reactivate your curl pattern.
Recommend regimen by curl type:
- Wavy hair: Curl Conditioning Wash, Curl Detangling Rinse and Curl Enhancing Styling Mousse
- Curly hair: Curl Conditioning Wash, Curl Detangling Rinse and Curl Defining Styling Cream
- Coily hair: Curl Conditioning Wash, Curl Detangling Rinse and Curl Defining Styling Cream
- For all curl types: If you need more conditioning, use No Frizz Leave-In Conditioner
See the individual products for specific application tips.
OVERVIEW
A first-of-its-kind weightless hair primer to extend styles 2x longer, created specifically for fine hair. Formulated with our advanced priming system and powered by our patented Healthy Hair Molecule (OFPMA) to create an exquisitely thin, weightless shield which:
- Repels dirt & oil to keep hair cleaner, longer
- Creates an optimal base for all styles, especially volumized styles
- Detangles, perfects and smooths strands during styling and throughout the day
For fine hair. Silicone-free and oil-free. Safe for color and chemically treated hair.
USAGE
Prime Spray can be used alone or layered under your favorite stylers. On clean, damp hair, generously apply Prime Spray, coating hair from roots to ends. Comb through and style as usual.
OVERVIEW
A revolutionary oil-free and silicone- free serum that provides superior smoothness and cuts styling time nearly in half. Powered by our Sera-Smooth Technology that features our patented Healthy Hair Molecule (OFPMA). Satin:
- provides the smoothest hair possible and unrivalled frizz protection without tradeoffs
- adds shine, movement and softness
- improves manageability
For medium to coarse hair types. Sulfate-free, silicone-free and oil-free. Safe and formulated for color and chemically treated hair.
USAGE
On clean, damp hair start with one pump of Satin and rub between hands before applying. Avoid applying directly to roots. For best results, blow dry.
Tips + tricks
- A little goes a long way
- On dry hair, use sparingly to tame flyaways and polish ends
- For an extra sleek style, flat iron your hair section by section
OVERVIEW
A styling cream that can be applied to dry hair for instant volume, touchable texture and flexible hold that is revivable for up to 48 hours. Powered by our Meta-Volume Technology that features our patented Volumizing Molecule (PBAE) which:
- instantly provides volume and texture on dry hair
- makes style flexible and remoldable, so hair is never stiff or frozen and remains touchable and revivable for up to 48 hours
For fine to medium hair with layers. Sulfate-free, silicone-free and oil-free. Safe for color and chemically treated hair.
USAGE
Rub a small dab of Amp evenly between hands until the product is transparent. Apply to clean, dry hair starting in the underneath sections of hair. Lift and muss hair as you work it in to desired style. Avoid direct application to scalp or applying in a downward motion.
Tips + tricks
- A little goes a long way.
- To revive your style, no additional product is needed. Just revive with fingertips or brush on the second day.
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